The Amazon book ranks are like golf: the lower the score, the better you’re doing. So
the 48 hours during which my main protagonist Emily Taylor (via my first novel, The Bridgeman) went from 96,339 to 398
was, to say the least, absolutely like getting a hole in one. (I’ve never
gotten a hole in one, mind you, so I’m just imagining.) I liked to envision Emily touring the world.
I always had confidence in my writing. At school, at
work, I excelled with words because I have been obsessed with them since
childhood. I took workshops, classes, and read tons of how-to books, attended
conferences, and went online to learn the craft and later, the business.
I also wallpapered my bedroom with rejection slips.
In frustration, I self-published the Emily Taylor mysteries
and sold about 300 copies of each of the first three to my family, friends, and
colleagues. The last one didn’t sell because I was sick the year of its release
and couldn’t work at it.
Despite the modest success and the wonderful compliments from ardent fans,
there was still something missing. In 2011, I found my missing part: publisher Cheryl Tardif of
Imajin Books. Not only did my publisher like my writing, she is also a master
with marketing.
Now I was beginning to get some confidence not simply with
my novels but also with my ability to find a wider readership. Until the end of
February, however, I was dismayed at how slow the Emily Taylor Mysteries were
to catch on. My books are somewhat dark, not exactly classic mystery, and have
a touchy subject at their core. But, dammit, they’re really good and they’re
the kind of thinking book that I like to read!
(That’s what I say when I have a couple of glasses of wine and feel really
self-assured.)
What happened at the end of February? Cheryl Tardif, my
publisher, enrolled The Bridgeman in the Kindle Direct Publishing Select
program (KDP Select), which one writer (Joanna Penn) describes as the Canadian
Idol for writers. (Although she said American.) If you have something to offer
an audience, you need to let them know.
It’s a bit controversial, in that Amazon is attempting to push out all
the opposition with this program (shades of a monopoly). We were required to remove The
Bridgeman from every other distribution channel. Then we offered it for free
for 48 hours. Here’s what happened to The Bridgeman, almost minute by minute.
At midnight on February 28, I started out with a rank of
96,339 (remember, this is out of millions) on Amazon Kindle. Only 13 sales and
no borrows. We now place it in the hands of KDP Select and give it out for
free.
By 8 a.m., I am up at 2,131 rank for freebies, with 802 downloads, no
borrows. Because of the sudden movement, though, I appear on two bestseller
lists: #17 in Kindle Mystery Women Sleuths and #50 in Kindle Thrillers
Suspense. Guaranteed to stir more interest!
Later that day – 1100 downloads in the U.S. alone. Cheryl
is encouraging: soon 1100 people will be reading The Bridgeman. They’ll tell
their friends, and their friends will tell their friends…
Here is where I start to envision Emily's tour around the world.
Still later – 1157 US downloads + 61 in the U.K. My cousin
in England is now reading my book! The rank: 134 on the free Kindles list. The
coveted Top 100 Free Kindles is soooo close.
By this time, I am biting my nails and jumping up and down
in my seat. Not only that, I open a bottle of wine…will I celebrate or drown my
sorrows?
I tweet, facebook and google obsessively.
Suddenly, Cheryl’s messages begin to pop up regularly:
“1241 US
68 UK
6 Germany
Congrats on breaking into the top 100 free kindles! Not
everyone makes that list so you did very well.”
And then…
“2546 free d/ls in US and #87 Top 100 Free Kindle ebooks.
This is excellent!”
“Over 4100 free d/ls now. Great first day, Cathy!!”
At 10:25 pm: 4439...
12:35 am: 5100...#29 Top 100 Free Kindle ebooks
Next day: 7220 downloads
By the end of the 48-hour freebies, at 11:15 PM: 9300
downloads. Almost 10,000 people have my book in their hands! Emily is touring
the US, the UK, and Germany.
But it doesn’t stop there, and this is where it gets really
interesting. Here are Cheryl’s messages one day later:
“75 sales” – then “118 US sales so far, 27 Kindle Owner’s
Lending Library borrows” – then “You’re averaging 100 US sales a day this
month. You have 300 sales so far, and today isn’t over yet” – then “You now
have over 500 US sales. Congratulations, Cathy! This is very good! It’s only
the 4th (of March)—and early.
Your rank is just under 400” (398 to be exact).
By the 7th of March, I have over 700
sales.
I KNEW my audience was out there! And once they tuned in, I
thought they would like my characters, my setting, the puzzles I laid out for
them. Maybe even the social justice issues I wanted them to think about. The
traffic has slowed a bit since then, but The Bridgeman is still selling more than
before. I am determined to keep this momentum going, at whatever speed.
I might just leap on top of my roof and holler at the moon
to spread the word. Until that sort of thing works, however, I’ll follow my
publisher anywhere, including KDP Select, while I tweet, facebook, link,
google....
7 comments:
Wow, Cathy! Those sales numbers are terrific! Congratulations. You are an inspiration.
Congratulations! I hope Under A Texas Star does as well when it goes Select.
I'm sure it will, Ali!
Wow Cathy! I hope when My WHITE HEAVEN WOMEN is released it does as well. Way to go girl :)
It will, Jessie, I have no doubt! For instance, I believe Susan (and of course Cheryl herself) has done far better. So we're only going UP from here!!!
Terrific, Cathy! Your perseverance is paying off...and giving me some confidence for Safe Harbor. It's in the Select program too.
Awesome post, Cathy. I think I'm blushing though. I really value everything you said. Thank you. And I see nothing but success for you and Emily. :-)
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